What we can learn from Peloton's new pricing model


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Would you rather charge your client $2,000 up front or get your client on a monthly subscription for $60 - $100?πŸ§β€‹

Great question and what Peloton’s new CEO, Barry McCarthy, is trying to do to get the company back to profitability.

One of my favorite pricing experts Mark Stiving with Impact Pricing, broke this down for us here:

First, notice the CEO chooses the pricing model.
Second, they are making a decision that is difficult for hardware companies to make, but demonstrates confidence in their offering.
Third, changes in market conditions prompt revisiting pricing.
Fourth, supply and demand can drive your pricing strategy.

One of the huge advantages of subscription products is that your clients can engage with you inexpensively to see if your service/products work for them. Peloton’s new pricing strategy does exactly this.

​Get more from Mark Stiving and the rest of his article here.

πŸ‘‰ Peloton Tests New Pricing Model​

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Nothing but the best of the best for you!

To your success-

​Paul Klein​

Co-Founder, BizableTV


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Small But Mighty!

Bigger, better, faster, more revenue, more employees, more marketing, go, go, go...This seems to be the prevalent theme for starting, running, and scaling your business.

But maybe we can be strategic about staying small to build our business around our lifestyle and not our life around our business.

Here are some points to consider for the satisfaction and success in your business:

  • You love solution creation more than managing business.
  • No one else can do the solution delivery like you can.
  • You don't want the big business challenges.
  • Your business model thrives on exclusivity.
  • You want to maintain a good work-life balance.

πŸ‘‰ 5 Reasons It May Be the Right Decision to Keep Your Business Small​


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A Badge of Honor or Distraction?

Being "busy" seems to be a badge of honor for entrepreneurs. The other day I caught myself telling someone this, as if I was proud to be "sooo busy"πŸ€¦β€β™‚οΈ.

Busy for the sake of being busy +Distraction = Not Meeting our goals.

Here are 4 tips to help with this.

1. Establish your flywheel

2. Say β€œNo”

3. Include empty spaces in your calendar

4. Say β€œYes” to the right side projects

πŸ‘‰ 4 Ways to Stop Getting Distracted and Start Hitting Goals​


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If Disney Can Eliminate Most Meetings, Maybe We Should Too!πŸ§β€‹

Staff and team meetings are a necessary evil when working with people, whether employees or a team with a common goal, but meetings can be a huge time waster. Here are six simple strategies to help you eliminate your meetings:

1. The 4-minute update (See Disney’s Chairman of Parks, Josh D’Amaro)

2. The Thought-Starter

3. Keep it brief

4. Start with value

5. Make it visual

6. Don’t show and tell, show and ask

πŸ‘‰ This simple strategy may eliminate most, if not all, of your meetings​


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Events for Entrepreneurs:

​If I forgot any good ones, please email them to me at:paul@paulklein.net​


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New Episode 5 - Hope Theory 101:

With Digital Marketer Joseph Bojang

Join Digital Marketer Jospeh Bojang, where he shares his wisdom from the neighborhoods of "Black Wall Street" in Oklahoma to finding his north star on his journey to entrepreneurship.


Coming Soon!

Make More Money Without Working More Hours

with Jonathan Stark

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Book Recommendation of The Week

Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness By Elaine Pofeldt!πŸ‘Œ

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Paul Klein

Business Strategies For Creative Entrepreneurs delivered to your inbox each week. ​Take it to the next level with The BizableTV Letter.

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